What Is Emotional Response Writing?

What Is Emotional Response Writing?

It's an e-mail, newsletter or sales letter written to persuade the reader to
place an order, request more information, or to show support for the product
or service. It nudges the reader to take a specific action by making an offer
to the reader, NOT an announcement. The letter needs to go to the right
target audience, appeal to their wants /needs and be useful and informative.
To sell also means you'll need supportive documentation, other flyers,
pamphlets or what not, since the sales letter often doesn't do the entire job
of selling for you. Mention that in your letter.

Getting Started

It's easy to get started, you just need to know your products and services
inside out, and of course you do, or you would not be in affiliate marketing.
Nothing takes the place of your knowledge and how you present yourself.
You'll need to have resources on hand in addition to what you know, things
like – online resources, ads, articles, newsletters books etc.
Next sort out the benefits from the
features of your products / business /
service. What does the product do for the
prospect who needs it? What do they get
or gain from buying it? What is the
unique selling point of your product/business/service (and this applies to
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prospective customers and to prospective recruits.) A benefit is the specific
outcome of a feature. A feature is something the product already has. The
benefits are what motivate people.
Before you start writing, you need to ask yourself some questions. For

instance, how am I going to market this product/service? (Actually make a
list of all the methods you want to use from the Internet to print advertising
and read them frequently.)
Will you need other information to go along with your letter?
What do you need?
Who is your competition?
How are they marketing their product?
How much money do you want to spend on advertising?
Are you marketing goals/hopes realistic?
Who is actually your buyer?
Why would they want to buy what you have to offer? The most common why
is fear of missing out on something. Does your offer appeal to their
emotional needs?

Ready To Write?

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Start pulling your e-mail together. You have up to 50 characters for the
headline/subject line. It needs to tell your reader what the letter is about,
and make a promise about what the item you are marketing will do for your
reader. You have about 7 to 10 seconds to hook your reader, so use your
main selling point first and add the benefit with it.
EXAMPLE: Imagine an inexpensive proven hair loss product without side
effects. 100% money back guarantee.
Use power words and those are: free, proven, imagine, how to, fast, cheap,
enjoy, now, learn, introducing etc. Use them, but don't abuse them.
The body of the message expands your theme, gives details and shows how
you will make good on the subject line/headline promise. Your close, or call
to action urges your reader to take the next step you want them to take.
If you cannot put two words together and have them make any sense, talk
to a copywriter. This is one letter you do NOT want to mess up, as your
business success rides on it.
In a conversational tone of voice, tell a story your reader can identify with.
Almost like a testimonial. Make an announcement about a new
product/service/business, maybe a one-of-a-kind event, or important news
about your unique selling point. For instance, your new business offers free
market evaluations on your antique jewellery.
Treat the reader as your equal – in other words, if you are selling hair loss
products and services, then address your letter with Dear Fellow Hair Loss
Customer. Look for a provocative quote for your hair loss product: "Product
XXX grow now has a topical all natural proven hair loss product that will
promote new growth."
You could open with putting your finger on a problem the reader has, one
your product will solve. For example: tired of trying numerous hair loss
products that don't work and cost too much. We've got a cheap solution –
XXX grow. If you use this approach, you could also think about telling your
reader a secret, or some piece of information not many people know. This is
where your product research comes in really handy.
You could add more to your email, but you are best off keeping it short and
to the point. The actual body of your message should be written in the same
spirit as your headline/subject line. Quickly give the details of your unique
selling point. Point out the benefits right away, don't keep them guessing
and leave it until the end, or you will lose them. Prove your benefits claim,
and this where the extra information you squirreled away may come in
handy.