The World Is Your Oyster
When you are sitting three feet in front of the world(meaning your computer screen) you can reach out and
touch anyone, anywhere in the world. The world is your
oyster, the pearl your potential customer/recruit sitting
within the shell of your computer.
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When using IM the first thing you need to have is buddy or contact lists of
everyone you know. Keep track of them and make sure you have them in an
organized fashion on your computer. You can track up to 5,000 people this
way. You likely won't be doing that, but the point is the possibilities are
unlimited. If you think you're not going to remember what you said to
whom, Yahoo records and saves all conversations.
Where To Find People?
Cruise the member directory. There's an amazing amount of personalinformation about people listed there. You can strike up a conversation with
anyone, about anything in their personal profile. What if they say NO when
they find out what you are marketing? Again, that's life. That's what
happens when you talk to people you don't know. But if you use their
personal information, you have already have an in. You don't spend one cent
generating leads. Market like this when you have time – say three people a
day – but stay in touch.
How Do You Get People To Talk To You?
Create a unique screen name, something that makespeople curious about who you are and what you do and
that means they will contact you. The name you will set
the tone for all your future conversations. Example: say
your screen name is Life Style Designer and you happen
to have a web site that promotes dynamic personal lifestyle changes to
enrich your life. You can write to other lifestyle coaches and say you just
love your work, don't they love theirs? If they do not like what they are
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doing, they will tell you. The door is now open for you to tell them what you
do.
In most cases, you will be asking questions. That's the key to pre-qualifying
people. Ask questions and you will be able to tell quickly within a few short
conversations, if they have the potential to be a part of your business. You
will know them by how they answer your questions.
When you're talking to people online via instant messenger, don't send them
long notes about what you are doing. They don't care and don't want to hear
it. Proceed slowly and parcel out bits of information based on their replies to
your notes. Go slow, use your head, keep it short, and read between the
lines. You WILL know when they have lost interest or are losing interest by
the way they reply to you.
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