The Tools To Start Marketing

The Tools To Start Marketing

As an affiliate marketer you really need to know
what you’re doing, where you’re going, what to
expect, how to handle and how to find and enroll
prospects. Wow, sounds like a huge task right? It’s
not if you have and use the right tools, the right
training and take action daily.
What tools do you need? Instant messengers – doesn’t matter which one or
two you choose – just make sure they're a major part of your marketing
strategy. E-mail is critical. A well-written e-mail can work wonders in
person-to-person prospecting. Use phone marketing even if you don’t fancy
it all that much. One quick call a team member inviting them to a training
session says lots about your commitment and leadership qualities.
So long as you use relationship marketing properly, it will guarantee you
enroll loyal team members, and keep them. They will then duplicate your
efforts. Article marketing is smart marketing. YOU provide articles you've
written to other Web sites, blogs and eZines for free. This sets you up as an
expert, gives you leads, increased site traffic to your web site(if you don't
have one of your own, chances are the company you are an affiliate for will
have one) and improved search engine rankings.
Blogging and SEO (search engine optimization) are two other tools. Blogging
provides an arena to combine text, images, links to other blogs, and web
pages. About what? About your business, product/service. You can post
updates on what you are doing, what new additions there have been to your
product/services, any specials/sales and even product photos. SEO here
means understanding what human visitors might search for, and to help
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match those visitors with sites offering what they want to find. To use any of
these marketing tools successfully, it’s important to work with the right
people. People who can help you build your business, and that means
recruiting.
Everyone knows you need to recruit for your downline, to make your online
business a success, to ensure a good income. The term good, qualified, or
partner wasn’t mentioned. That's because the prevailing "recruit anything
with a pulse" philosophy only fulfills the need for warm bodies. Bad move for
your online business success. Why?
If you don’t take time to properly qualify your
prospects, you can expect a) that they perform
badly b) drop out quickly c) don't perform at all
or d) cost you business by giving you a bad
name and reputation. Spending time qualifying
the people you are going to work with is worth
its weight in gold. It takes some extra time, but you can’t afford NOT to do
this.
If your business relies on cold calls, referrals, instant messenger
communications, and e-mails, etc. you will know the importance of properly
qualifying prospects. You learn about your prospect and their needs through
your interactions with them and determine how your product can meet their
needs.

What’s A Qualified Prospect?

A qualified prospect is a person (or business) who needs or desires your
product because it satisfies a need or solves some problem they have. How
can your prospect know if what you’re offering is going to help them since
they’ve never heard of you or your product? Easy – because you’ve done
your homework prior to contacting them and know your product/service will
enhance their business.
Homework in hand, you start getting to know the prospect otherwise known
as relationship marketing. Over time talking to them, you’ll get a clear
picture of whom you are dealing with and you’ll know if you want to work
with them as a member of your team. Remember: your product / service /
business is YOUR business and you don’t want just anyone to help you build
it.
Some will let you know right away they aren’t interested. Some will call you
names. Some will laugh at you. Some will rule themselves out with their
questions. Like: How hard do I have to work to make any money? How fast
can I make money? Right then you know your business isn’t for them
because they will not work to make IT work for them or for you.
Don't waste countless hours of your time trying to convince people to work
with you. They either want to because they recognize the value of the
opportunity, or they don’t. They either want to succeed, or they don’t. There
isn’t anything in-between. They either want to take action, or they don’t.
They either want to build a business or they don’t. YOU need to figure this
out by qualifying them. Once you’ve done that, look out, your business will
grow rapidly.