SEO (Search Engine Optimization)

SEO (Search Engine Optimization)

SEO started out being fairly straight forward, but as it
got more popular, it got more complicated. Things
start out as a relatively easy thing to achieve, then
along comes someone who makes it more complex.
This seems to be the case with Pay Per Click (PPC)
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marketing (fast becoming the MOST popular form of Internet advertising).
It’s starting to become more and more complex and expensive. Pay-per-click
means a search engine that bases its search rankings on a "bid for position"
basis.
You bid a price per click to be in a specific position of the search rankings for
a particular keyword or keyword phrase. For instance, the #1 position for
the search phrase "pay per click" needed a bid of $2.03 per click. The 15th
position was a bid of $0.85. What position you want and what you’re willing
to bid/pay to get the position is up to YOU!
Budget and willingness to bid impact your site's ranking position when the
search engine displays searched for keywords or keyword phrase results.
You’re not charged the PPC bid until a searcher actually clicks or selects your
website name or URL.
If you want to drive traffic to a site (or blog, as your blog is considered to be
a site as well) fast, THIS is the way to do it almost instantaneously.
There are hundreds of PPC search engines you can buy traffic from.
Here’s the top ten with some tips to help you out:
Google AdWords - biggest and best for volume, traffic quality and
user interface. Most expensive.
Yahoo! Search Marketing - First GoTo.com, then Overture, high
volume and quality with a few bargains still around. $50 credit on
sign up.
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MIVA - One of the best, and under rated PPC search engines.
$5 credit on sign up
Enhance - strong emerging PPC search engine, solid quality
control.
$25 bonus on sign up
GoClick- Cheap traffic, fast growing, loyal following, lets you start
an account with only $10 and bid from one cent.
MSN AdCentre – new player on the block, still has some glitches
to work out as it’s frustrating
7Search - smaller engine, good quality traffic good interface.
Search 123 - One of the first search engines. Cost effective, good
support. Fund with $50, they'll give you $20 free.
SearchFeed - Strong return on investment, reasonable search
volume. Geographical targeting available with 11 countries
ABCSearch - Solid targeting, decent traffic sources, good
customer service. Will Match your initial deposit up to $100

Marketing Online With Natural/Organic SEO

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Marketing is about helping customers/ prospects find
your website/business/blog because you want to grow
your business, increase sales leads, or lower customer
acquisition costs. Smart marketing means you’ll use a
combination of SEO AND PPC. It's online search engine
advertising, and it works and generates new business.
To be even more specific: organic/natural search engine optimization is the
process of tweaking/optimizing a web site or page or blog so it ranks well in
the free listings of the search engines. This is the best and least expensive
option for getting visitors because visitors click on free organic listings more
often than paid listings.
Roughly 65% of business websites were created for customers without any
search engine optimization. That means two thirds of businesses on the web
are in the bottom of engine results. Since some close to 85% of online sales
come from search engine traffic, that is a problem.
Organic optimization involves something called the “White Hat” approach
and has to do with keyword research, key phrase placement in your Meta
tags and content, and the application of special formatting such as headers,
bold and bullets.
You need to do online AND offline optimization. Regularly submit to
directories, write press releases, submit articles, and get other links pointing
back to your site or blog. To get relevant links, just start a blog about your
key phrase. Link from it to your web site or another blog, and keep the
content on both fresh and original. 70% of search engine users visit organic
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sites, and 50% of them select the top results. You could easily get a large
number of visitors to your site or blog.