How To Write An Email

How To Write An Email

Sure, you already know how to write emails, you
do it every day, but you're writing to people you
know and don't get stopped by a spam checker all
that often. Writing business e-mails is a different
can of worms and needs some finesse your part to
get them opened every time when they hit
someone's e-mail inbox.
What's the first thing you do when you check your inbox? See who sent you
e-mail, and check the heading to see what it says. If the heading doesn't
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interest you, what do you do? Right, you hit delete. Since you are an affiliate
marketer, you want your mail opened and read.

How You Get Your Email Opened

You have 50 characters in the subject line including spaces you can use.
Make them count, because what you say will make or break your next e-mail
campaign. The subject line needs to be catchy and grab their attention.
The best place for headline/subject line ideas is your local newspaper. Like
newspaper headlines, your e-mail subject line need to tell the recipient what
to expect in the e-mail. This might not always work. That's life. One
campaign may take off like crazy, the next flop. With practice and a few
hints and tips, you can be certain you'll have more hits than misses.
To cut down on the number of misses, follow the first rule of e-mail
marketing which is TEST, TEST, TEST and then TEST some more. You are
testing styles and trends that seem to work. Pick your subject line BEFORE
you write your body content. It needs to be the first thing you do for any email
campaign. Then test it on your team and perhaps a part of your email
contact lists.
Let's say you have an e-mail list of about 300 people.
Try testing two different subject lines and keep track
of the results. How many responses did you get to
each heading? Review the most successful one, then
change one word and resend it to your list. You need
to do this continually because each e-mail campaign
will be different by choice and by necessity.
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Keep track of the rate of conversions to opened e-mail. It's one thing to
have your e-mail opened, but quite another to have someone either reply or
sign up. So while you may have a successful subject line, and it gets
opened, if it doesn't translate into conversions, it's a failure.
The second rule of e-mail marketing is personalize your subject lines, which
means one of the words of the 50 you have to work with needs to be the
name of the person you are writing to. At least it does if you are suiting the
content and interests of the e-mail to your prospects interests. If however
it's a bulk e-mailing, then this doesn't apply.
The third rule of e-mail marketing is tell the truth. Do not mislead your
prospects and promise more than the e-mail can deliver. If your subject line
doesn't reflect what's in the body of the message your prospect will distrust
you and the next email will go straight to the trash bin.
The fourth rule of e-mail marketing is create a conversation. Without a
conversation and a relationship, you're cold e-mailing to someone you do
not know. And that means you'll have a harder time trying to tell them
about your business. If you have a series of e-mails you send prospects, and
each one is a continuation of a conversation from a previous e-mail, that is
conversation.
The fifth rule of email marketing is make sure you tell the prospect who the
e-mail is from. Remember you have 50 characters in the subject line, so,
just make sure the from line has your name. The first thing people see is
your subject line, so it must grab their attention.