Article Marketing

Article Marketing

Normally when one thinks of search engine rankings, you
think of search engine optimization (SEO) work. The race
to juggle and something called algorithms to get a higher
ranking with the search engines. SEO is highly over rated
and has been made way too complicated. What really
happens is this: people go to search for something, say hair loss products,
weight lifting information or home business opportunities, and they type
certain search words into the browser. It’s the WORDS people use to search
that really affect your rankings.
Key Effectiveness Index is the ranking of words used by people when they
search for product X. They get site X through N etc. as a result because the
words they used to search are prominently used on those sites (either in the
meta tags at the top of the page - something you can not see) or they are
used in your copy (most often the top 25 words as that is what the engines
typically crawl). How does that relate to you and article marketing?
You’ll be delighted at how easy this is, because anyone
can do this effectively. Article marketing means YOU
provide something you’ve written about marketing,
home business opportunities, training, etc. to other Web
sites, blogs, and eZines for FREE. FREE? Yes, free!
Because in return you get to include a short bio and
links back to your site in the "resource box" that appears at the end of your
article. Your article will fit into a niche that you pick. So if you want to write
about affiliate marketing or blogging, then your site link should lead back to
a site that most directly relates to your topic. If you don't have a site of our
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own, as an affiliate you will likely have one available through the company
you chose to represent as an affiliate.
What a perfect opportunity for you to write something about being a
marketing master, or lead generation. This establishes YOU as the expert
and gives you several very nice benefits such as: lead generation, increased
site traffic, and improved search engine ranking. This method of marketing
is so popular you can find software packages and web sites to help you
syndicate your articles easily to hundreds and even thousands of other sites.
Imagine the number of people you could introduce to your business!
Here’s an example of what you can do: Marketer Jane Doe submits an article
to iSnare (a web based article distribution service). It’s free to submit to
them, but Jane decides to spend $2.00. Her article was sent to over 150
other distribution lists, which in turn sent the article to even more lists.
Within a couple of weeks, Jane's article (she searched for it on Google)
returned about 650 results. 650 other sites that posted her article and
created links back to her site. THAT’S A LOT OF LINKS. That's a lot of team
building potential.
Your article needs to be well-written, focused, easy-to-understand and
helpful to your readers. DO NOT blatantly promote your product or service
or it won’t get used. Put a link to your site in the resource box. Try to stay
away from other links in your article because they will be removed by
editors. Being subtle is the key with these types of articles. Subtle gets you
a lot further in building your online business.
Here's where you can go to get started with your article
marketing: iSnare and The Phantom Writers and
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ArticleMarketer. Google search for article distribution services and you’ll get
hundreds of other places to place that expert article. You can choose to
spend some money to do this, but if you do, research carefully to find the
most cost effective way. In some cases you can even do this for free. This is
a great way to accomplish your goals!